In the latest fashion news, Kylie Jenner’s appearance in Miu Miu‘s Fall/Winter 2025 fashion campaign has sparked backlash on social media, with users questioning the fit between her image and the brand’s aesthetic. The collection, named “Femininities,” includes Jenner alongside models and artists like Lou Doillon, Rila Fukushima, Cortisa Star, Towa Bird, Yura Romaniuk, and Myha’la, all captured in a style that emphasizes individuality and challenges standard beauty norms.
Shot in a retro mode with oversized knits, dress shoes, slouchy socks, and a fur stole, the images aim to reflect Miuccia Prada‘s interest in awkward, personal expressions. Yet reactions online have focused on how these choices seem at odds with Jenner’s usual look. On Instagram, one user wrote, “This is so ugly, I don’t get why people are liking it.” Another added, “She looks terrible I’m sorry.”
Comments often point to specific elements, such as the poses and footwear. “I’m so sorry but I really don’t like this photo shoot and don’t think the outfits and pics flatter Kylie. Those shoes look weird and she is doing the dead eyes poses again :-(,” read one post. Others compared it to past work, noting, “I will never understand Miu Miu’s creative direction…. I mean this was Kendall’s in 2023. I feel like the photographer hates the Jenners omg.”
This response highlights tensions in celebrity-fronted campaigns, where public expectations can clash with a label’s vision. Miu Miu has long favored unconventional casting to question norms, but Jenner’s involvement has amplified scrutiny, turning the ads into a topic of debate. As social platforms continue to shape fashion narratives, such moments reveal how quickly opinions form around high-profile collaborations.
