Nike has secured one of the biggest names in global pop by signing Blackpink’s LISA to a multi-year deal.
LISA confirmed the rumors in Paris, stepping out in a pair of Air Max 95s to announce her long-term contract with Nike. The BLACKPINK rapper and solo artist brings a distinct streetwear edge to the roster, validating the partnership by lacing up a silhouette synonymous with underground music scenes rather than a standard gym shoe.
That chunky runner represents a massive graduation from the days she spent counting coins in Bangkok. During her grueling years as a trainee, the “New Woman” singer hoarded her allowance just to afford a single pair of Dunk Highs, viewing the purchase as a necessary investment in her identity.
Scraping together cash for kicks required the same grit she now applies to her physical regimen. LISA notes that her “obsession with excellence” bridges the gap between those early struggles and her current reality, where she splits her time between perfecting punishing choreography and finding her center through Pilates.
Centering her body allows the musician to focus on the message she wants to send to her fanbase. “For me, it’s about staying energized for everything I do,” she says, adding that she wants to “encourage women everywhere to embrace who they are through what they wear.”
