Blue ceramic tiles and John Allen tapestries set the tone for LOEWE’s Short Hills outpost.
LOEWE has opened a 262‑square‑meter boutique on the upper level of The Mall at Short Hills in Millburn, New Jersey, assembling men’s and women’s ready‑to‑wear, bags, shoes, small leather goods, eyewear, and accessories beneath a ceramic‑tiled exterior. Blue tiles wrap the façade, their surface catching the light, while a mosaic of green and blue tiles unfolds inside, tempered by veined marble and warm wood.
Echoing the CASA LOEWE concept, the store treats product displays as installations. Utrecht armchairs share floor space with George Nakashima’s conoid cushion chairs; custom burnt‑wood podiums converse with iron martini tables. Reproductions of British textile artist John Allen’s tapestries—Peveril of the Peak, Tin Mine, and Seven Sisters—hang overhead, their abstract patterns mirroring the rhythmic tilework below.
Artworks drawn from LOEWE’s global collection underscore the brand’s dialogue with craft: Paul Thek’s Etchings (1985), Kate Newby’s Some day I want to just have a room full (2019), Hylton Nel’s Calitzdorp (2007), Annie Turner’s porcelain Drift Net (White) (2024), and Hafu Matsumoto’s Leather Basket 5 (2024). Together they turn the boutique into a private gallery stitched to a wardrobe, where shoppers can move from a puzzle bag to a kiln‑fired ceramic without changing stride.
