Talks are accelerating, valuation near $1 billion, and a portfolio reset at LVMH could set a pivotal season for Marc Jacobs.

LVMH is exploring a sale of Marc Jacobs, sounding out several brand managers as interest builds around the American label. People familiar with the talks say discussions are active and a deal could come together soon if the pieces click.
Authentic Brands Group and WHP Global are among the names in the mix, with Bluestar Alliance also circling, according to reports. The potential price tag is about $1 billion, a figure that underscores how much heat Marc Jacobs still commands. None of the parties are commenting.
The move fits a pattern. LVMH has been streamlining its roster, and last year Off-White changed hands to Bluestar Alliance for an undisclosed sum.
Stella McCartney also bought back LVMH’s minority stake earlier this year. She remains an adviser to Bernard Arnault on sustainability, a signal that ties can evolve without severing influence.
Marc Jacobs the brand was founded in 1984. In 1997, LVMH installed Jacobs at Louis Vuitton and took a stake in his namesake label, setting off an era that married runway savoir-faire with a New York point of view.

Market headwinds form the backdrop. LVMH’s latest sales update landed a touch light, yet the group pointed to flickers of recovery in China. Investors are watching for how a Marc Jacobs outcome might sharpen focus across the portfolio.
If a deal happens, the next chapter will hinge on execution. Marc Jacobs has a knack for turning high fashion into street-culture moments and back again. A new owner would inherit a label with real cultural pull and a designer whose name still carries weight on both sides of the Atlantic.