Lyst’s Q2 Index places Miu Miu first, crediting a suede boat shoe and youth appeal in a shoe‑heavy season.
Miu Miu Reclaims the Number‑One Spot on Lyst’s Q2 Index
Miu Miu has surged back to the peak of Lyst’s quarterly Index, replacing Loewe after just one season. The global shopping platform, which tracks millions of search and sales actions, attributes the climb to a quarter defined by personality over polish and a pivot toward high‑impact accessories that keep price points in check.
Why Miu Miu Clicked
According to Lyst, sixty percent of the hottest products this quarter were shoes, and Miu Miu delivered the one that mattered most. The brand’s suede, logo‑embossed boat shoe ranked fourth on the overall product list, praised for balancing preppy nostalgia with a sharp edge that feels right for autumn wardrobes. That single silhouette proved enough to keep search momentum high through June.
The Updated Top Ten
Loewe slips to second, its fall linked by analysts to Jonathan Anderson’s exit. Saint Laurent remains third. Prada moves up one slot to fourth, while Coach drops to fifth. The Row records its best‑ever showing at sixth, buoyed by a 162 percent spike in searches for the Dune flip‑flop after actor Jonathan Bailey wore the style during a June press stop. COS, Chloé, Bottega Veneta, and Moncler close out the top tier, with COS still the only mass‑market name to hold a place among luxury peers.
Momentum Beyond the Leaders
In positions eleven through twenty, Ralph Lauren edges higher as Alaïa slides. Balenciaga and Jacquemus post incremental gains, while SKIMS holds its place, and Burberry returns to the list after a festival‑led push that revived “cool Britannia” references. Birkenstock’s entry underscores footwear’s continued grip on consumer interest.
Three Labels on the Rise
Lyst singles out Pucci, Rohe, and eyewear specialist Jacques Marie Mage as names gathering pace. Pucci searches jumped ninety‑six percent quarter on quarter, fueled by high‑profile fans such as Hailey Bieber and Dua Lipa. Rohe’s minimalist tailoring saw demand up twenty‑seven percent, and Jacques Marie Mage logged a thirty‑four percent lift as shoppers looked for accessories with a clear story of craft.
A Quarter Written in Footwear
The data underline a consumer mood that values expressive, lower‑cost items able to shift an outfit and fit a post‑pandemic budget. In that environment, Miu Miu’s knack for turning a single silhouette—this time a suede boat shoe—into a cultural marker proved decisive, sending the brand back to the top of the chart and setting the tone for the second half of the year.
