Post Malone brings his fashion label Austin Post to a Paris runway on September 1. The brand’s first show starts at sunset.
Post Malone is stepping into fashion with Austin Post, a new label set to show in Paris on September 1 at sunset. Invitations name Season One and keep the rest under wraps.
His personal style offers a clear roadmap. Crisp button downs. Canadian tuxedos. Embroidered blazers and sharp tailoring. Big engraved belt buckles. A white straw hat that rarely sits out. Expect those signatures to show up in cut, hardware, and finish rather than costume.
This is his first label, not his first fashion move. Recent partners include fast selling Crocs drops, a SKIMS capsule, and a Stanley 1913 release in June. Those projects built a ready audience. A Paris runway raises the bar, which means fabric, construction, and styling have to hold up under lights and in photos.
Since White Iverson in 2015 he has stacked 18 Grammy nominations and multiple diamond singles, with Sunflower reaching RIAA double diamond, and recent features on Taylor Swift’s Fortnight and Beyoncé’s Levii’s Jeans keeping him front of mind.
He is already in Europe on the Big Ass World tour, with a Paris date set for September 3. The show lands two days after the runway, which keeps attention in the city.
What to watch on September 1. Denim scaled up. Western hardware that feels polished. Embroidery that works day to night. Casting, soundtrack, and set will tell you where he wants to place the brand in a crowded celebrity field.
