The British designer is launching an interactive digital series.
Summary
- Stella McCartney is launching ‘Shop With Stella’, a new interactive digital shopping series that allows viewers to buy items directly from the live stream.
- The first event is co-hosted by Eva Mendes and showcases the Winter 2025 collection, named ‘Laptop to Lapdance’.
- The format mixes elements of a trunk show and a sitcom, set in a fictional office, and features sustainable material innovations like mycelium-based vegan snakeskin.
Stella McCartney is introducing a new series that combines entertainment with e-commerce. Titled ‘Shop With Stella’, the project is a live digital shopping experience, with the first installment co-hosted by Eva Mendes. The broadcast will feature the Winter 2025 collection, ‘Laptop to Lapdance’, and stream from the brand’s London headquarters.
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The format is presented as a mix of QVC, a trunk show, and a sitcom. Set in a fictional office called STELLACORP, the stream will show McCartney and Mendes styling day-to-night pieces from the new collection. The collaboration between the two builds on Mendes’s prior appearances in the brand’s Winter 2024 and Summer 2025 campaigns. The event will be followed by a Q&A session with the designer.
The technology behind the stream enables viewers to interact directly with the event. The audience can ask questions in real time and purchase items as they are shown on screen. This digital setup is the first in what is planned to be an ongoing series, offering a new way for a global audience to engage with the brand’s collections after their Paris Fashion Week debut.
The Winter 2025 collection itself includes strong-shouldered dresses, Savile Row-inspired tailoring, square-toed heels, and large Ryder totes. It also features biobased eyewear and material developments like a vegan snakeskin alternative made from mycelium, the root structure of fungi. According to the brand, the ready-to-wear pieces are crafted with 96% conscious materials.
Shop With Stella: Winter 2025 will launch on Monday, September 22nd at 3:00 PM EST, available to stream on the brand’s website.
