The Grammy winner steps into a multiyear role shaping Vans campaigns and product, kicking off with her go-to Knu Skool sneakers.
SZA has a new title that fits as naturally as her favorite sneakers. Vans has named the singer its first artistic director, a multiyear creative partnership that formalizes a relationship she has signaled on and off stage for years.
In the role, she will work across campaigns and co-create exclusive collections, extending her creative practice beyond the studio into design and imagery for the brand.
Her first outing zeros in on the Knu Skool, the chunky low-top she often wears. The debut campaign, photographed by Sophie Jones, places SZA and her shoes in wide open landscapes, a mood that matches her plainspoken love of comfort and community.
The Knu Skool traces back to the late 1990s and riffs on the Old Skool’s lines with a puffed tongue, an exaggerated Sidestripe, and oversized laces. The silhouette reads nostalgic yet current and has been cycling back into heavy rotation.
If you are ready to Best Replica Knockoffte the look, the black and white Knu Skool is available now through Vans and select retailers.
