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December 2, 2025
Zenith Returns to the Defy Extreme Chroma with Two Limited Editions
Zenith has expanded its Defy collection with two new limited-edition Extreme Chroma models, each restricted to a 100-piece production.
December 1, 2025
The Newest Omega x Swatch MoonSwatch Requires a Snow Day to Purchase
The Newest Omega x Swatch MoonSwatch "Cold Moon" will be availability during the snowfall in its home country for a release that runs through 2026.
November 24, 2025
Bell Ross Releases A Transparent BR-X3 Tourbillon Micro-Rotor
Bell & Ross moves beyond its utilitarian pilot watch roots with a $99,000 timepiece influenced by the art of Piet Mondrian and Charlotte Perriand.
November 19, 2025
TAG Heuer Drops The Monaco Split-Seconds Chronograph Air 1
TAG Heuer Monaco utilizes Selective Laser Melting to create a hollowed, lattice-like titanium case that mimics the aerodynamics and weight-saving techniques.
November 17, 2025
Zenith Chronomaster Pays Tribute to Lupin The Thirds Gunman
The new 200-piece Chronomaster Revival Daisuke Jigen Edition uses matte black titanium and a beige dial to honor the anime character.
November 17, 2025
Maison Margiela and Timex Give the T80 Ring Watch a Gold Update
After a sell-out debut in 2024, MM6 Maison Margiela reunites with Timex to reimagine the T80 in a classic gold hue.
October 9, 2025
Louis Vuitton Revives Its First Wristwatch Monterey
Louis Vuitton revisits its first wristwatch, the 1988 Monterey, now reborn with fine craftsmanship and a modern automatic movement.
September 11, 2025
Yinka Ilori Infuses His Signature Color Into Three New Watches
The artist and designer Yinka Ilori has partnered with M.A.D.Editions, the sister brand of MB&F, for a new watch series.
September 8, 2025
Hermès Adds Two Titanium Takes to the H08
Hermès is adding two titanium references to the H08, the sleek, geometric watch that has become its leading sports entry.
July 2, 2025
G-Shock Blends Human Ingenuity with AI for the MT-G Family
Casio’s MT-G range welcomes the MTGB4000, a carbon-fibre watch whose case strength and finish were fine-tuned by generative AI.
June 6, 2025
Noah and Timex Just Made the Perfect Coastal Summer Watch
Marking their third collaboration to date, the watch features a minimalist design inspired by Long Island's iconic lighthouse.
May 23, 2025
Aaron Taylor-Johnson Joins Omega as New Global Ambassador
Omega’s latest ambassador signing puts the actor in the company of Clooney and Craig, and has many wondering if 007 is next.
May 23, 2025
TAG Heuer Greets Monaco and Indy With 3 New Monaco Watches
TAG Heuer rolls out a Stopwatch, a Gulf collaboration, and a split-seconds flagship as the Monaco and Indy crowds gather. TAG Heuer has timed its latest launch to racing’s busiest weekend, presenting three additions to the Monaco line just as engines warm up for the Monaco Grand Prix and the Indianapolis 500. Together, the trio...
May 16, 2025
From Record Sales to Red Carpets, Watches Are Back in Style
Mechanical watches were supposed to fade once smartphones made checking the time a thumb-swipe away..
May 2, 2025
Karl Lagerfeld’s Cat Choupette Fronts Hublot’s Campaign
Choupette, the blue-eyed Birman once doted on by Karl Lagerfeld, now fronts Hublot’s campaign marking 20 years of the Big Bang collection.
April 29, 2025
Louis Vuitton Debuts High Watchmaking Novelties
A moon-bound astronaut, a shape-shifting Samurai and a pocket-sized Amazon scene lead Louis Vuitton’s 2025 high-watchmaking line-up.
April 24, 2025
Richard Mille Shapes Sapphire into RM 75-01 Tourbillon
Richard Mille lets sapphire do the talking in its latest RM 75-01 Flying Tourbillon trio.
March 19, 2025
Bronze Armor Alert: Meet the URWERK’s UR-101 T-Rex
URWERK’s newest chapter is all about making a statement on the wrist. The fresh UR-101 T-Rex, forged in bronze and etched with an intricate scale-like texture..