Demna Gvasalia

September 22, 2025
The First Look at Demna’s Gucci Is Officially Here
In a deliberate digital-first move, Demna released a teaser of his debut collection for Gucci not on a Milanese runway, but through a lookbook.
March 24, 2025
Sew Over It: When Constant Exits Threaten Consumer Loyalty
In today’s fast-paced luxury fashion scene, the creative director’s chair might as well come with a built-in eject button.