Formula 1

June 16, 2025
Formula 1 Takes Over Selfridges Oxford Street This June
The Oxford Street retailer opens an F1 pop-up on 23 June, mixing vintage jackets with new 75th-anniversary gear.
June 3, 2025
Tommy Hilfiger’s New Collection Takes Its Cue from Formula 1
Damson Idris leads the Formula 1-themed campaign, wearing the same APXGP-branded gear that features in his upcoming movie.
May 12, 2025
Aston Martin Formula 1 Adds Elemis to Trackside Lineup
The skincare brand will offer targeted wellness therapies to enhance team performance for Formula 1’s 2025 season.
April 23, 2025
Lewis Hamilton Gives Dior an Afrofuturist Spin in New Capsule
The Formula 1 champion’s latest capsule collection for Dior channels Afrofuturism shaped by months of travel and close conversation with the maison’s ateliers..
February 19, 2025
Louis Vuitton’s World Championship Trophy Trunk Hits the F1 Circuit
Formula 1’s 75th anniversary kicks off in London on February 18, 2025, and with it comes a new entry in Louis Vuitton’s long history of transporting greatness.
January 30, 2025
Runway To Raceway: Louis Vuitton Fuses Haute And Horsepower With Formula 1
Louis Vuitton is sliding into the fast lane with a bold, decade-long alignment with Formula 1, unveiling itself as an Official Partner of the motorsport giant.