puma

October 20, 2025
Swarovski Covers PUMA’s Speedcat in 5,000 Crystals
PUMA revisits its iconic Speedcat sneaker with Swarovski, covering it in thousands of black crystals for a collectible finish.
October 1, 2025
Ahluwalia Brings Her Vision to the PUMA Suede
Priya Ahluwalia joins PUMA for her first sneaker collaboration, debuting a reworked Suede with global launch this October.
August 27, 2025
Rosé Debuts Her First PUMA Collection
The BLACKPINK star’s debut arrives August 28 with Speedcat Ballet, OG Premium, and monochrome track pieces built for daily wear.
July 25, 2025
KidSuper Brings a Rooftop Soccer Field to Brooklyn
Opening July 31, Colm Dillane's roof pitch crowns KidSuper World and jump-starts games, brand activations and neighborhood play for Brooklyn.
June 23, 2025
Balenciaga PUMA Rework the 1999 Speedcat
Balenciaga and PUMA recast the Speedcat as a sock-like sneaker and satin flat, anchoring a line of gabber-shot tracksuits set to launch today.
June 2, 2025
Amelia Gray leads Puma’s campaign for the Pelé Yellow Mostro
A glimpse into Puma’s latest campaign where Amelia Gray brings the Mostro’s unconventional spirit to life after dark.
May 30, 2025
A$AP Rocky x PUMA Launch Motorsport-Inspired Capsule Collection
From NYC's Lower East Side, A$AP Rocky and PUMA's latest capsule channels speed, grit, and motorsport energy into fashion’s fast lane.
November 15, 2024
PUMA Teams Up with Coperni
PUMA and Coperni are teaming up once again, delivering a collection that blurs the lines between fashion, athletics, and technology.
November 15, 2024
Emma Chamberlain Revives Retro with Warby Parker
Emma Chamberlain is leveling up—again. The multi-hyphenate who first caught our attention as a YouTube vlogger has seamlessly transitioned into a fashion influencer, entrepreneur, and tastemaker.
November 15, 2024
Upcycled Swagger—Nicole McLaughlin’s PUMA Kicks
Nicole McLaughlin is back with a fresh twist on sustainability. The designer known for turning surplus materials into covetable fashion has just unveiled her latest collaboration.
May 2, 2024
Weekly Spotlight: Ralph Lauren’s Pivot, Victoria Beckham’s Mango Venture, and More
Victoria Beckham's recent collaboration with Mango represents a significant stride in her fashion empire, aiming to transform her brand’s financial outlook by tapping into the high street market.