Rare Beauty

August 21, 2025
Rare Beauty x Tajín Serves Up Flavor for Lips and Cheeks
Rare Beauty teams with Tajín for a limited duo in chile inspired shades, serving color with purpose and flavor.
April 8, 2025
The Hidden Influence of Packaging in Beauty Brands
In an age of TikTok unboxings and vanishing attention spans, the way a brand dresses its product can seduce or alienate consumers before they even swatch a shade.