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YSL Beauty
January 22, 2026
Campaigns
Dua Lipa Stars in the Sugary New YSL Beauty Libre Berry Crush Campaign
Dua Lipa leads the visual rollout in a film by Diane Kunst, who steered the creative direction toward the "female gaze" and a subtle, suggestive energy.
April 25, 2025
Fragrances
The Art of Scent According to YSL’s Muse
A seductive collision of ink, iris, and vanilla, Muse introduces a subtly smoky accord that leaves a provocative, unforgettable trail.